Friday, 14 November 2014

Ways to promote Sustainable Fashion

Hey everyone,
       Today I’m going to talk a little about sustainable fashion. Sustainable fashion has been seen as a huge trend these days. Basically, sustainable fashion is just another term for eco-fashion, where a product should be created and used in a way that the environment is least harmed by it. The whole idea of sustainable fashion is not new. It started in 1990 when Vogue had written about it being a new trend which was going to last. However, it really took off in the 2000s when Stella McCartney and Edun were founded in 2001 and 2005 respectively. New York Fashion Week launched its first ECO FASHION WEEK in 2009 and the first official sustainable fashion show at London Fashion Week took place in 2010.

The Golden Book Gown by Ryan Jude Novelline (made of recycled book pages)

        Personally, I would describe sustainable fashion as being kind to your nature or environment. Here are a few ways that I think, could help promote sustainable fashion:
  • ·         Fibre- Natural fibres like organic cotton can be used. Also, garments made from one fibre can be respun after use and be reused. Stella McCartney has partnered with the Nature Conservancy and Ovis XXI in a new ground breaking project using sustainable and cruelty free wool, which is the first time for a luxury brand. The wool originates from the sheep of Patagonia in Argentina and has been produced specifically for the new sustainability standards developed by the internationally renowned conservation organization.

  • ·         Production- The manufacturing or production involves a lot of waste of the material. Taking care of that waste and minimizing it could help too. However, safe and clean working conditions for the workers with fair wages will lead to efficient production.

  • ·         Distribution- The distribution of the products for retailing or selling involves a lot of travelling for the garment. Importing and exporting the world, doesn't leave a friendly carbon foot-print. However, supporting locally made garments can reduce the foot-print too.

  • ·         Design- Designing of the garment in a way that the garment cab be reused and reassembled into a new garment will help increase the life of the garment. However, using quality fabrics will also help them live longer.

  • ·         Usage of the garment- Up to 80 percent of our clothing’s environmental impact occurs from washing and drying. Washing the clothes in cold water and hang rather than tumble dry will help increase the life of the clothes. For dry-cleaning, use of biodegradable materials will help. It’s better for the environment and the garments.

      There are many more ways that people can help in sustainable fashion like donating their unwanted clothes. In the UK, over 1.4 million tones of clothing are sent to landfill each year. By donating the clothes, land filling can be avoided and someone else can enjoy the clothes instead.

        These ways of sustainable fashion make a huge impact on our planet and anyone can help contribute by making small changes in their daily lives. So why not start today?